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Van Gogh Alive Charity Partnerships

Covid-19 has dealt a heavy blow to the charity sector and Van Gogh Alive is proud to have partnered with a number of charities across the UK during our events in Birmingham, London and Manchester.

Van Gogh Alive is proud to announce a new partnership with Scotland’s leading mental health charity, the Scottish Association for Mental Health (SAMH).

In Aid of SAMH

Much of the facts of Van Gogh’s life and inspirations behind his work are the stuff of legend, but we are now only beginning to understand the deeply human nature of the many struggles he suffered throughout his life. This partnership seeks to raise money to help SAMH do its vital work, while bringing mental health to the forefront of audiences’ minds when reflecting on the Van Gogh Alive experience.

SAMH has served Scotland since around 1923, providing mental health support in over 60 communities across the country, as well as working with organisations to develop ground-breaking campaigns and influence government action. Their most recent manifesto Standing up for Mental Health, released in the run up to the 2021 Scottish Parliament election, contains 38 actions needed to combat mental health in Scotland, aimed at influencing those in power to take action.

SAMH Sir Chris Hoy

The fundraising partnership between Van Gogh Alive and SAMH will raise money that will go towards helping the charity take forward its strategy for 2021-24 called We Won’t Wait; one of the key tenets of which is putting the voices and views of people who are affected by mental health problems at the heart of the charity’s approach. At the Van Gogh Alive event, audiences will be able to experience Van Gogh’s work like never before, and hopefully gain a perspective and understanding about the artist and his work that speaks to the collective human experience.

John Carrigan, Project Director for Van Gogh Alive said: “We are absolutely delighted to be partnering with SAMH to highlight and raise money to support their work.”

Billy Watson, Chief Executive of SAMH, said: “We’re delighted Van Gogh Alive has chosen to support SAMH. The last few years have been difficult for most of us, and for many of those already coping with mental health issues, the pandemic has exacerbated the problems they were already facing. The money raised from this event will help us be there to provide support to those in our communities who need it most.”


Created and Produced by

Grande Experiences
Van Gogh Aive London Sensory4

Delivered by

Active Entertainment

Official Charity

In Aid of SAMH

Supporting partners

City of Edinburgh Council
Essential Edinburgh
Waldorf Astoria
Fringe Society
180 Box Office
The Scotsman
Edinburgh Evening News
The List
Radio Fourth

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