Following the huge success of hosting the UK premiere of Van Gogh Alive in October, the experience will reopen on Tues 25 May until Sun 11 Jul.

Birmingham Hippodrome have today (Wed 28 April) announced a two phase plan for reopening. The venue will firstly open its doors to the public in May, welcoming back the enormously successful Van Gogh Alive, produced by Grande Experiences.

The world’s most visited immersive, multi-sensory experience made its UK premiere in October, welcoming 28,000 socially distanced visitors in one month to a transformed Hippodrome before closing prematurely due to November’s national lockdown.

Fiona Allan, Artistic Director and Chief Executive at Birmingham Hippodrome said: “Van Gogh Alive is incredibly important to us all at the Hippodrome as it was the only way we found to reopen the building during a year without any live performance. We were taken aback by the public response we had, both to the beauty and joy of this enriching cultural experience, and how safe our visitors felt with the timed entry and social distancing measures in place.  

“It is brilliant that we have found a way to reopen Van Gogh Alive for a limited run, 25 May to 11 July, as we know so many people were disappointed to miss out when we went back into lockdown last November.”

Van Gogh Alive uses state-of-the-art SENSORY4™ immersive technology which projects a thrilling display of over 3,000 inspirational images throughout the digital gallery. Set to an evocative classical score, visitors are surrounded by a vibrant symphony of light, colour, sound and fragrance that has been called an ‘unforgettable’ multi-sensory experience. The technology brings Van Gogh’s masterpieces to life and gives visitors the sensation of walking right into his paintings, a feeling that is simultaneously enchanting, entertaining and educational.

Bruce Peterson, Founder & CEO of Grande Experiences, added: “Van Gogh Alive was met with such a heart-warmingly positive response by audiences at Birmingham Hippodrome, it’s just brilliant that the doors can reopen once again. With the news that we are also opening Van Gogh Alive at Kensington Gardens in London this June, our UK tour is really gathering momentum and we can’t wait for UK audiences to be dazzled by this incredible experience in the coming months.”